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In 2015, many brands have gradually learned how social media can help them achieve their business goals. However, this learning process is full of bitterness and tears. They constantly use trial and error to challenge the new world influenced by new social media trends. Sometimes they succeed overnight, but often they hit their heads against the wall. The cruel reality is that as time goes by, new social media trends have changed again, which leads to the need for brands to adapt to these trends again, otherwise all their previous efforts will be in vain. Therefore, in order to facilitate brands to quickly adjust their strategies, Peter Kim, Chief Digital Officer of Cheil Worldwide, shared with us what new social media trends can affect the future marketing landscape. In the past few years, the way consumers use the Internet has changed dramatically, and correspondingly, how brands participate in it and interact with consumers has also changed dramatically. Therefore, the strategies that worked for brands a few years ago are doomed to fail now and in the future. Brands must re-examine the relationship between themselves and consumers, specify new strategies, and remember that mastering data is very important in the future. I don’t know if you have noticed that many social media companies have abandoned traditional, redundant internal financial audits in order to complete online consumerization. The best of them are fashion brands like Burberry and Ralph Lauren. Buying things from them really only takes a few clicks of the mouse. Shopping while watching videos has become a reality. What will be next? Consumers nowadays value their time more, so they rarely spend a lot of time digesting long brand information on social media. This habit of consumers makes them prefer those short and powerful messages that are easy to understand at a glance. This is exactly what brands should pursue. How to make their brand content easier to digest and easier for consumers to accept will give them an advantage in the future. Currently, most social media sites’ advertising space and push notifications are uploaded manually, but this is expected to change in the future. Automated operations using data and computers have become popular among many advertisers, and it is only a matter of time before this trend takes over social media. The benefits of automation are obvious, because every user hates annoying ads on web pages, and automated operations can make the setting and display of ads more meaningful, efficient, and "quieter." Mobile terminals make people more connected. This goes without saying. When you turn on your phone, you will know how many people and groups you interact with every day. The advent of the social media era has led to a geometric increase in the amount of information we receive every day. According to statistics, 90% of the world's data was created in the past two years. In an era of information overload, consumers will naturally find ways to filter out some of the information they hate and create their own unique media channels. For brands, it is reasonable to understand consumers' filtering and improve their strategies. 7. Integration capabilities Social media has now become the graveyard of many brands. In the past few years, thousands of "dead" marketing campaigns have quietly laid here, and only a few have survived. For brands, social media platforms should not just be a place to launch marketing campaigns. TV ads , billboards , brand social media accounts and many other factors can all be developed on social media. Learning to integrate these factors and making full use of social media platforms is the only way to achieve sustainable brand strategy. China is the world's second largest economy and the country with the largest population. Most of China's social media sites are still focusing on the local market. When these Chinese social media sites break out of the "Great Firewall of China" and go to the world one day, we must all be careful. This is an interesting topic. Now everyone is excited about the new wearable device technology, but don’t forget that the significance of wearable devices lies in how consumers use these devices to receive information. If these wearable devices become implantable devices one day, will it be more convenient for users? Dove and Nike have learned one thing in the past few years: it is better to flatter the entire consumer group than to please individual consumers. Promoting gender equality, encouraging people to be more kind to their lives... Using such methods to increase the brand awareness of the entire user group and convey the brand's values is indeed an effective marketing strategy in the long run. The future is fickle, and the current trends may become outdated in a few years. Some even believe that the trends in the Asia-Pacific region are more advanced and worth pursuing than those in Europe and the United States. Therefore, it is always right for brands to plan ahead. While chasing the current craze, they should also spend some time studying future trends and mastering the future to stay ahead. Source: Internet |
