Gartner: iPhone market share continues to decline, strategy must be adjusted to maintain growth

According to data from a research company, Apple's smartphone market share has fallen again. On May 14, the US Business Insider website reported that Samsung may replace Apple and become the biggest winner this year. If Apple wants to stabilize its market, it must change its strategy.

Over the past two years, as the latest iPhone models have come on the market, its market share has hovered between 13% and 22%, while Android has soared to 75% today, according to research firm Gartner.

For a long time, Apple has been in such a pattern: it has a smaller share in the global smartphone market but has the most profits. However, some analysts believe that Samsung may replace Apple as the biggest profiteer this year, and the growth of iPhone has begun to decline.

The report pointed out that if Apple wants to grab the market with the next smartphone, it must change its strategy. It seems that Apple needs to use low-cost iPhones to recover its pitiful market share, or continue to maintain a low market share but do everything possible to increase sales and obtain maximum profits.