Infographic: 3 key things you should know about mobile advertising

The popularity of mobile devices and the increase in user spending time have opened the door to mobile marketing. Here are three things you should pay attention to in mobile advertising.

1. Understand the latest data on mobile data consumption

Will mobile traffic exceed desktop traffic in 2013? Mobile phones are almost a constant companion in people's daily life

2. Optimize mobile ads for truly critical devices

In terms of mobile display ad share, iPhones and Samsung Galaxy phones account for almost 60%

3. Use appropriate ad formats to improve ad performance