The social media revolution during the 2014 Brazil World Cup: 5,077 tweets per second

World Cup ratings

According to the survey, the average viewership of the first 32 games of ESPN, ESPN2 and ABC reached 4.3 million, which is nearly 50% higher than the previous World Cup. In addition to watching the games on TV, the proportion of online viewing has also been greatly improved - the online viewership of the 2010 World Cup was 489,000, and this year it rose to 783,000.

In addition, ESPN reported that the number of daily visitors to its official mobile app has reached 3.9 million, a 400% increase from 2010.

Social Media

Four years ago, social media platforms such as Facebook and Twitter were already quite popular in sports events, but after four years, this phenomenon has become more obvious. During the World Cup in South Africa, the average monthly active users of Facebook and Twitter were 500 million and 200 million respectively. This year, these figures have risen to 1.28 billion and 255 million. In addition, Instagram's average daily picture sharing volume is 60 million, and the average monthly active users exceed 200 million.

Sports passion on social networks

Now, more and more people are using social media platforms to discuss the World Cup. It is reported that 141 million Facebook users have conducted 4.59 exchanges about the World Cup (including likes, comments and shares), even more than the 2012 Sochi Olympics, the 2014 Super Bowl and the 2014 Ocasio-Cortez combined.

Twitter said that the number of status updates about this World Cup is much higher than that of the previous one.

In addition, the number of likes on FIFA's official Facebook page has increased from 4 million in January this year to 33 million.

The power of real-time recording

Finally, we have to marvel at the real-time activity of social media platforms. One of the most impressive is TPS (tweets per second). It is reported that in 2010, the highest TPS occurred after the Spanish team scored in the final, which was 3051. Now, although it is still in the group stage, it has broken this record, with the highest value reaching 5077.