SuperData: Latin American Social Casino Market 2014 – Infographic

On June 27, 2014, market research company SuperData recently released a new report, which used infographics to interpret the current status of the social gaming market in Latin America and Spain in 2014. According to the report, the total revenue of social gaming in Latin America and Spain will reach US$95.83 million in 2014. Other highlights include:

1. Gender comparison of social casino game players in Latin America and Spain: 70% are female and 30% are male.

2. The average player is 34 years old, has 1 child, has a college degree, has an average annual income of $19,000, and usually plays social casino games on a computer.

3. Comparison of gaming platforms: laptops 38%, desktop computers 35%, smartphones 9%, home consoles 8%, and tablets 6%.

4. Distribution of smartphone operating systems: Android 83%, iOS 9%, others 8%.

5. Game frequency: once a day, about 1.5 hours; total game time per month is at least 45 hours; players tend to play games at night.

6. Mainstream game types: Bingo 38%, Poker 22%, Lottery 10%, Roulette 9%, Slots 6%, Blackjack 5%.

7. Why players play games: to release stress 67%, to seek psychological stimulation 49%, for social interaction 28%, and for competitive spirit 16%.

8. Player behavior characteristics: Average monthly spending is US$34.5, and 59% of players have made multiple purchases.

9. What you paid for: Virtual currency 70%, energy/extra lives 14%, special props 11%, boost props 6%, monthly subscription 5%, gifts 3%.

10. Purpose of purchase: competitive advantage 36%, reducing game difficulty 30%, accelerating game progress 18%, unlocking special content 16%, personalizing game experience 12%, obtaining exclusive props 8%, inviting friends 4%.

11. Payment methods: credit or debit card 47%, Paypal 29%, bank transaction 9%, prepaid card 7%, COD 4%, SMS payment 4%, Boleto 1%.

Below is the full infographic.