E-commerce traffic and sales generated by social networks are very low Retailers use a plethora of community and social media tools to maintain their brand and target audience, but they may not help increase orders. According to data from the e-tailing group in the first quarter of 2014, 94% of US omnichannel retailers have Facebook, and 81% have a "like" button on product pages, allowing consumers to share content they are interested in. In addition, 81% of respondents use Pinterest, and a similar proportion of respondents manage and tweet on Twitter. But despite these efforts, the study found that social networks play a minimal role in driving traffic to e-commerce sites. More than a quarter of omnichannel retailers said less than 1% of their traffic comes from social sites, the highest share among respondents to the survey. Because social media plays a small role in driving e-commerce traffic, the channel’s role in driving sales is even more limited, with 43% of U.S. omnichannel retailers polled saying that less than 1% of shoppers who came to their e-commerce site from a social networking site made a purchase while browsing the site. Data from Custora shows a similar trend. In the first quarter of 2014, e-commerce orders in the United States generated by social channels accounted for only 1%, the lowest proportion. |
<<: Beware of Osteoporosis That Occurs Silently
>>: Analysis: Mobile advertising, where is the future?
Source: People's Daily WeChat, China Maternal...
Female friends are very concerned about their pri...
Everyone knows that when a woman becomes pregnant...
After giving birth, the damage to the female body...
There are things you can do to reduce your risk o...
Schefflera chinensis, also known as Schefflera ch...
For pregnant women, the more stable their daily l...
Yuba is a traditional bean food of the Han nation...
When the computer is running, the screen flickers...
Nowadays, many women take great care of their hai...
In the early stages of pregnancy, many pregnant m...
Cling film is a type of plastic packaging product...
According to traditional concepts, you should pay...