According to a report released by Google in February 2012, 21% of American smartphone users searched for local business or service information on their phones and then made an online purchase based on that information, while a quarter of them made a purchase in offline stores. 51% of users also called the business or service agency, 49% checked the address of the business or service through a map, 48% visited the business, and 47% visited the website of the business or service. Overall, 92% of American smartphone users searched for local information, and 89% took action after searching for local content. According to a January report from DudaMobile, users take quick action on sites that offer a good mobile experience: Nearly one-fifth of local business websites powered by DudaMobile’s mobile-friendly sites allow users to contact the business immediately, with the percentage being even higher for transportation (44%), pizza (32%) and taxi services (28%). Data source: Google survey based on interviews with online smartphone users, with a sample of 1,000 people in the US, UK, France, Germany, Spain, and Japan, conducted by Ipsos in Q1 2012 (fieldwork in January/February). |
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