Nielsen: The full story of Twitter TV revealed

Twitter activity around TV shows has grown significantly over the past two years. The number of tweets about live TV and the number of tweeters discussing TV shows has grown by double digits, expanding steadily at a record pace.

With this surge comes opportunity. But until now, TV networks, advertisers and agencies have had no way to measure the true impact of this social TV phenomenon. Now, however, Nielsen Twitter TV Ratings provides a comprehensive picture of Twitter activity around TV (authors, tweets) and its extension (unique audiences, impressions).

To look at the relationship between authors and audience, a key analysis of Nielsen Twitter TV Ratings shows that the average TV episode’s Twitter TV audience is 50 times the number of authors tweeting about it. For example, if 2,000 people are tweeting about a show, then 100,000 people are reading those tweets. The multiples vary from show to show, but early data shows that as the number of authors tweeting about an episode increases, the audience-to-author ratio generally decreases (meaning the multiple decreases). This is because as the number of authors tweeting about an episode increases, so do duplicate followers. In contrast, a single follower is increasingly likely to follow multiple authors.

Via: 199it Translated from Nielsen