Compete: Mobile shopping mostly happens at home, with users mainly looking for stores
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Data from Compete shows that the largest proportion of mobile shopping does not come from stores or on the road, but occurs at home. 63.2% of shopping-related activities take place at home, 34.5% of users use their mobile devices in stores (comparing prices, reading reviews, downloading coupons), and 28.6% of users shop when killing time. Below are some activities related to shopping. We can find that searching for information related to stores is the most popular, followed by price comparison and finding coupons. These tell brands that users are looking for you.
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