Millennial Media: Android platform ad impressions market share reached 56% in October 2011

Millennial Media, a mobile advertising network, released mobile advertising market data for October on Tuesday. The data showed that the number of ad impressions on the Android platform has been ahead of iOS for 11 consecutive months. The data showed that in October, in Millennial's advertising network, the market share of ad impressions on the Android platform reached 56%, ranking first. iOS's market share was 28%, ranking second, and BlackBerry's market share was 13%.

Excluding smartphones, iOS ranked first in ad impressions among all connected devices, largely due to the popularity of the iPad, which has been the number one tablet on the Millennial ad network since its launch in April 2010.

The data also shows that the number of ad impressions on touch screen devices increased by 44% year-on-year, with a market share of 69% in October. In addition, the number of ad impressions on WiFi devices increased by 19% month-on-month, with a market share of 35%.

In October, Apple remained the leading device manufacturer in Millennial's ad network, with a 24% market share of ad impressions among the top 15 manufacturers. The iPhone remained the top-ranked mobile phone, with a 13% market share among the top 20 mobile phones. Samsung Electronics' ad impressions increased by 7% month-on-month, with a 17% market share among the top 15 manufacturers. Among the top 20 mobile phones, Samsung Electronics had 6 models.

In October, among the top 20 mobile phones in terms of ad impressions, 14 were Android phones, with a total market share of 24%.