EyeTrackshop: Eye tracking technology research shows that Apple iPhone beats Android

EyeTrackshop is a company that investigates consumer habits from a biometric perspective. Their latest research shows that iPhone and iPad are more scientifically designed and more attractive to users than their Android competitors. They compared a large number of Android devices from Amazon, HTC, Motorola and Samsung with iPad 2 and iPhone 4S. The results show that Apple's screen heat map is wider than Android in terms of both time and range.

The visual heat map of the device is shown above, red means more attention, and green means less attention.

This image shows the order in which users focus their eyes when they see the same products lined up together.