Ma Huateng: WeChat's active users are half of mobile QQ. WeChat's profit breakthrough point is mobile social games

Tencent Chairman and CEO Ma Huateng said at GMIC today that mobile social games are the biggest highlight and the biggest breakthrough point for WeChat's profitability.

Ma Huateng believes that the technical principle of WeChat public accounts is very simple. In the early days, messages and feedback could also be sent on QQ. The reason why WeChat is particularly attractive is that mobile phones have recording and video recording functions, which are very different from text conversations on PCs. Public account service providers can speak a message orally. Ping An Insurance can even allow people to report insurance directly on the public account and complete the claims process according to instructions after an accident. This allows many offline traditional service providers to complete things that they could not do before through WeChat.

We-media also use public accounts to conduct their own business, and many shopping malls also hang their own QR codes at the door for customers to scan with WeChat. These are all very valuable services and can be used for a lot of commercial exploration. Ma Huateng believes that WeChat has only established a rule, and creativity still depends on everyone.

In addition to the topic of WeChat commercialization, Ma Huateng also shared the following thoughts on mobile Internet:

If the organizational structure is not smooth, the product will not be good.

WeChat replacing mobile QQ is a sensitive topic. Ma Huateng's understanding of this issue is that mobile QQ is very slow to respond to WeChat. The biggest problem is Tencent's organizational structure. In the past, different terminals of QQ belonged to three different business units, which led to slow product improvement. It's not that the mobile QQ team is not serious about their work, but that the organizational structure is not smooth and the product cannot be made well.

Mobile QQ users are twice as many as WeChat users

Ma Huateng said that the wave of mobile Internet is no longer as simple as setting up a department in a company, but should be fully embraced. The birth of WeChat made Tencent start to think about the bloated organizational structure, so it quickly adjusted it. Now mobile QQ has also found its own direction and can be treated differently from WeChat. Ma Huateng said that the number of active accounts of mobile QQ is more than that of WeChat, and the number of active accounts of mobile QQ is twice that of WeChat. He reflected that in the tide of mobile Internet, a slight negligence for a month may lead to a reversal, and Internet companies should have awe of the evolution of the industry.

Mobile Internet will bring about industry reshuffle

Ma Huateng said that QQ has 800 million monthly active users, of which 550 million access the service via mobile phones. This is different from the past feeling that mobile Internet is coming, but currently the business models and revenue sources of most Internet companies are still on the PC side. This will bring about an opportunity for a reshuffle, and new business opportunities will emerge in areas such as advertising, e-commerce, and O2O.

Focus on wearable devices

Tencent may not directly develop wearable digital devices, but it is very concerned about how applications can be integrated with these devices.

Article from: 36kr