Usage of major social networking sites by young consumers On January 11, 2012, a recent survey conducted by Garry Tan, a partner of Silicon Valley startup incubator Y Combinator, showed that the social networking site most used by teenagers is not Facebook, but Tumblr. With the help of Y Combinator-backed Survata, Gary Tan surveyed 1,038 consumers aged 13 to 18 and 19 to 25 about their use of social networking sites. Here are his findings: 1. Tumblr is the most used social networking site by teen consumers. 59% of teens said they often use Tumblr, compared to only 54% of teens who said they often use Facebook. 2. Facebook is still the most popular among younger consumers. Among consumers aged 13 to 18, 55% said they often use Facebook. 3. Snapchat is becoming more and more popular among younger consumers. Among consumers aged 13 to 18, 13% said they often use Snapchat. 4. Only 4% of consumers aged 19 to 25 use Snapchat regularly. |
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