EyeTrackShop: Heat map showing the ranking of social network advertising position value

Facebook is making a lot of money from advertising now. According to the second quarter financial report this year, Facebook mobile advertising has reached 500,000 US dollars a day. The market research company EyeTrackShop has specially created the following eye movement heat map to demonstrate where social users usually focus their eyes, so as to analyze the actual value of different advertising positions. Those who want to advertise through social platforms cannot miss this analysis.

The figures and analysis results are as follows:

1. Eye tracking heat map

On all platforms, user interactions are concentrated in the upper half of the page, which also makes ads perform better on the web, because ads on the mobile version are below the list of new things.

2. Advertisement ranking

Good rankings are basically at the top. In fact, on mobile devices, ads at the bottom are less likely to be noticed.

3. Comparison of the effects of mobile and web

As can be seen from the figure on the left, the ads on the iPhone client are not as good as those on the web page in terms of number of views, duration and feedback, while the iPad client is better than the web version in the first two aspects. However, in general, Facebook still needs to work harder to improve the mobile version.

4. Finally, the source of the test data is introduced

The data was obtained from 450 testers, of which 38% were males and 62% were females, with the age range mainly between 18 and 34.

There are many social networking sites in China now. Is there anyone willing to devote himself to doing a similar survey for them?

via BI