Facebook's latest financial report shows that the number of monthly active users worldwide has reached 955 million. Facebook's second quarter revenue was US$1.18 billion, a year-on-year increase of 32%, of which more than US$500 million came from mobile platforms. facebook-active-users-2012-q2(from venturebeat) Two years ago, North American users accounted for 30% of Facebook users, but now this figure has dropped to less than 20%. In addition, in the past 24 months, the number of Facebook users in North America has increased by only 35%, while the number of Facebook users in other regions has increased by as much as 170%, including 165% in Asia and 63% in Europe. But this phenomenon is not surprising, given North America’s limited population (350 million people) and Facebook’s coverage in the region, which already stands at 53% (slightly higher than 50% at the end of last year). facebook-revenue-by-geography(from venturebeat) European and American users are the most profitable for Facebook advertisers, but Facebook users in other regions outside of Europe and Asia (268 million) only generated $113 million in revenue for the company. The average quarterly revenue per user for Facebook in each region is as follows: *US/Canada: $3.2 *Europe: $1.43 *Asia: $0.55 *Other regions: $0.44 |
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