Shopify: Why Pinterest generates more order traffic

The following infographic shows that Pinterest is already the third most popular social networking site in the world after Facebook and Twitter in terms of traffic and daily active users. But what is even more commendable is that Pinterest is the most efficient social "order traffic generator". Here are some highlights of the infographic:

Pins with price tags were liked 36% more often.

• ● The latest data shows that Pinterest contributed 17% of social media revenue in the first quarter of 2012, a year-on-year increase of 16%.
• ● Shoppers who visit Pinterest spend 10% more on average than visitors to other sites.
• ● Brands are growing faster on Pinterest than on Twitter.

The infographic also uses Shopify’s e-commerce sales data as an example to illustrate Pinterest’s e-commerce marketing efficiency:

• ● Orders from Pinterest have quadrupled in the past six months.
• ● The average order amount on Pinterest is twice that of Facebook.

via://www.ctocio.com/internet/6623.html