AppData: Data shows Pinterest users dropped 25% in 50 days

Pinterest's monthly active users dropped 25% in 50 days

On April 21, 2012, the latest data from market research company AppData showed that after experiencing a slowdown in growth in March, the number of users of social photo sharing website Pinterest began to decline in April this year.

Since most Pinterest users log in to the site using their Facebook accounts, and AppData monitors the frequency of users of third-party apps and websites interacting with Facebook, it can provide some insight into Pinterest's traffic. Its data shows that the number of users accessing Pinterest through Facebook has dropped by about 25% in the past 50 days.

According to AppData, Pinterest's monthly active users fell from 11.3 million on March 1 to 11.15 million on April 1, and fell to 8.3 million on Friday.

The reason why Pinterest users increased significantly in the first two months and March of this year may be due to many trial users. However, after trying it for a while, some users found that the service was not suitable for them and chose to leave. However, industry insiders believe that thanks to the promotion of word-of-mouth marketing, more people will try Pinterest in the future, thus driving its user growth again.