What aspects should be communicated when visiting new customers? What homework should be done before visiting customers?

Many sales-type industries often deal with customers at work. Dealing with customers is a technical job. Many people often miss out on a big business because they don't pay attention to what they say or don't communicate effectively, which causes dissatisfaction to customers. What homework do you need to do when visiting customers and where should you start? Let's take a look!

How to communicate with new customers?

Visiting new customers is actually recruiting new customers, and you want new customers to sell your company's products. It is not appropriate to talk about your company's products directly when you meet for the first time. First ask the customer what he thinks of the current industry development.

By discussing these issues with new customers, we can see what they are thinking, which lays the foundation for the next step of testing the waters.

What homework should you do before visiting a client?

Before visiting a customer, you should do some homework on the customer, such as what his status is, what support or help he needs, what you can provide, and where the chance of closing a deal is. You should be prepared for these questions instead of just reacting to the situation when you meet with the customer. Often, legacy issues arise under such circumstances.

What is the most important thing when visiting customers?

Whether you are working on a business that requires fixed-cycle or irregular visits, it is best to meet with the client on time and at the agreed time.

For example, if you are a salesperson who makes frequent visits to fast-moving consumer goods, and you visit customers regularly every Tuesday morning, the customers will have business preparations for your visit, such as order volume, problem communication, etc. If you postpone the visit until Friday, this irregular frequency of visits will make the customer distrust you and will not help to close the order.

This is especially true for irregular visits. It is best not to adjust the agreed time easily. It concerns integrity and character and should not be taken lightly.

What should you pay attention to when visiting new customers?

1. Pay attention to the client's time and whether he is free. It is usually better to arrange a time in advance. If it is a random visit, you must consider the client's time. If the client is busy, you must not interrupt him in the middle and need to wait patiently.

2. Ask questions naturally. Do not deliberately make the customer feel that the questions are prepared in advance. Create a relaxed atmosphere for communication and naturally bring up the questions that need to be asked.

3. Listen carefully to the customer's answer and do not interrupt the customer's train of thought. Make sure the customer feels that you pay great attention to the questions he answers.

4. You can take notes appropriately, which is the best way to make customers feel that you value them. Customers will also think you are more professional.