Should I buy a car during the epidemic or later? How about buying a car during the epidemic?

We all know that due to the impact of the new coronavirus, all walks of life have been affected to a certain extent, especially the retail and service industries. At present, the sales of many 4S stores are relatively bleak, especially in places where the epidemic is serious. So should we buy a car during the epidemic or buy it later? Let's take a closer look below!

Should I buy a car during the epidemic or afterward?

It will be better to buy after the epidemic.

Now is not the time to buy a car. Cars are not limited products. There will be a two-month preferential policy period after the epidemic, and the discounts will be even greater in the second half of the year.

At present, the sales of various brands are not satisfactory. Will it be cheaper to buy a car now? The sales director of a certain brand answered this question like this, "No one is looking at the car. What's the point of being cheap? It will also have a negative impact on the brand. The current price is basically the same as before the Spring Festival. But after the epidemic, the demand for car purchases may be released in the short term. At that time, various brands will definitely fight hard to grab customers. At that time, the price will be cheaper, and there may even be a price war at the brand level. Anything can happen."

On the one hand, the car market is a stock market, and on the other hand, people who really need it have many choices. For those who really need it, except for luxury brand car manufacturers who have the strength to be Buddhist, for 4S, that is the last straw that breaks the camel's back. I dare not say that the price is the lowest in this period, but the price is definitely the most suitable. After all, dealers' working capital is more important than profits. It is much less risky to be able to clear inventory and exchange for cash flow than to have cars stuck in the warehouse and become inventory cars.

When is the best time to buy a car?

The epidemic will eventually pass, and the disrupted rhythm of the automobile industry chain has undoubtedly provided everyone with the best time to buy a car!

However, what is irreversible is that those companies that cannot withstand the epidemic will be gone forever. The auto market predicts that due to the raging epidemic, car sales may pick up in 2020, but the overall increase will not be large, and the special period from March to May is undoubtedly the best time for consumers to buy cars!

In addition, the state encourages the relaxation of lottery and auction indicators; some cities also provide car purchase subsidies of up to 5,000 yuan. It is estimated that the policy will continue to be relaxed to promote car consumption under difficult circumstances.

Is it reliable to buy a car through live streaming during the epidemic?

Although the performance of the vehicle can also be understood through live broadcast, cars are, after all, a big-selling consumer product. After buying a car, whether the relevant preferential policies and subsequent repairs and maintenance can be guaranteed is a concern for consumers. In addition, although it is possible to buy a car through live broadcast mode, there are a series of problems such as how to pay the deposit or the car price, whether there is supervision, how to deliver the car after purchase, and how to handle the loan procedures if the car is purchased with a loan. Therefore, if these problems cannot be effectively solved, I personally think that it is still not possible to place an order to buy a car through live broadcast.

Due to the epidemic, we are now forced to do everything from viewing, selecting, buying, and even after-sales online, but this does not mean that innovation has really arrived. In different situations, low-end products, low prices, and quick purchase decisions will lead to the simplification of many links. For example, domestic brands are relatively calm in dealing with the epidemic, and some of them have already operated online stores such as Tmall flagship stores. After investigating joint venture imported car brands, it was found that due to high prices and many concerns about car purchases, many links cannot be completed online. Even if technology can solve the problem, consumers do not agree.

This epidemic will accelerate the transformation of the automotive industry structure. Not only car companies, but the entire industry has been forced to accelerate the application of online networks and technology research and development. However, unlike buying mobile phones and home appliances online, the complexity and usage of cars make it impossible to overturn the purchase method in a short period of time. On the contrary, I believe that after the epidemic is over, everyone will be more enthusiastic about going to 4S stores and car viewing groups, and will be more willing to test drive in person.

Will the demand for cars increase during the epidemic?

From the perspective of different car-buying groups, they are mainly divided into three groups: incremental purchase, replacement purchase, and new purchase. Among them, incremental purchase and replacement purchase are mainly in first- and second-tier cities, while new purchase is mainly concentrated in the central and western regions and the third- and fourth-tier markets.

Under the influence of the epidemic, public transportation in some cities is inconvenient, inter-city and county-level buses are suspended, and online car-hailing services such as Didi are restricted. Some residents will feel inconvenienced, which will stimulate the increase in car purchase demand, especially in the central and western regions and third- and fourth-tier cities. As the main battlefield of independent brands, there may be a good wave of development opportunities.