Luotu Technology: Pet camera sales will exceed 1.4 million units in 2024, a year-on-year increase of more than 100%

In 2024, pet cameras accounted for 5.5% of the online market, and this figure achieved a leap-forward growth in January 2025, with the penetration rate directly climbing to 8.4%.

Sales share of the top 10 brands of pet recognition cameras on traditional e-commerce platforms in China in January 2025

Xiaomi, Haipu, EZVIZ, and 360, the four major brands, ranked the top four in sales in the pet care camera market in January 2025, with a combined sales share of more than 85%.

Among them, Xiaomi ranks first with a sales share of up to 43%; Haipu follows closely behind with a share of 30.6% ; while the market share of other brands does not exceed 8%, with a significant gap.

It is worth noting that brands such as Xiaomi and Haipu have adopted a "function integration" strategy in the pet care camera market, integrating a variety of practical functions to meet the diverse needs of consumers. However, EZVIZ has taken a unique approach and focused on launching professional pet care cameras, committed to providing pet owners with more accurate and detailed care services.