Similarweb: Xiaohongshu's daily active users in the United States surged to 3.4 million in January 2025, with nearly 3 million new users in one day

Similarweb: Xiaohongshu's daily active users in the United States surged to 3.4 million in January 2025, with nearly 3 million new users in one day

According to Reuters, the latest data from analytics firm Similarweb showed that with the influx of "TikTok refugees", Xiaohongshu's daily active users in the United States increased by nearly 3 million in one day this Monday.

According to Similarweb estimates, as of Monday, Xiaohongshu had about 3.4 million daily active users on iOS and Android devices in the United States, up from less than 700,000 the day before and about 300,000 a week ago. This data suggests that more American users have switched to Xiaohongshu this week than previously known, which also explains why it has quickly risen to the top of the US app store download rankings. Reuters reported on Tuesday that more than 700,000 new users joined Xiaohongshu in just two days.

Xiaohongshu's user growth in the United States has outpaced TikTok's sister app Lemon8. In November, ByteDance linked the login functions of TikTok and Lemon8, allowing one account to log in to both apps. Lemon8 is a lifestyle app similar to Xiaohongshu, and while it has experienced some user growth, the growth has been relatively modest. As of Monday, Lemon8 had 1.7 million daily active users in the United States, up from about 1.1 million in previous weeks, according to Similarweb.

At the same time, TikTok, which faces the threat of a ban, has seen a decline in daily active users. Similarweb said that on a weekly basis, TikTok's daily active users in the United States fell 2.1% from the previous month to around 82.2 million.

<<:  Counterpoint: Global smartphone revenue to grow 5% year-on-year in 2024

>>:  In January 2025, Huawei's mobile phone activation volume was 6.3481 million units, ranking first in China. Xiaomi grew 42.49% year-on-year.

Recommend

How to treat ovarian cysts during pregnancy?

Pregnancy is undoubtedly a surprise for every fem...

How to conceive twins

Having a baby is a very important thing for every...

Milk can help protect liver health, come and have a look

Out of sight, out of mind, we don’t tend to pay m...

Can I take birth control pills when I have my period?

Girls want to eat apples when they have their per...

Low progesterone intake

Female friends should be familiar with progestero...

How to relieve uterine cold?

Uterine cold disease means that a woman's bod...

Which type of IUD is better and has fewer side effects?

The most common IUDs now are silicone rubber V-sh...

What can women eat to replenish liver blood?

Girls nowadays no longer always rely on men. We c...

What to do if prolactin is high? Treatment of the cause is the key

The secretion of prolactin is affected by many fa...

How to reduce swollen and painful gums during pregnancy?

Many pregnant women do not control their diet aft...

Is it serious if I suddenly miss my period?

I have had my period almost every month since my ...

How many months pregnant is there a black line on the belly

Nowadays, women pay more and more attention to th...

What medicine should I take for menopausal pain?

It is recommended that women take Xiaoyao Pills o...