RivalIQ: Top Beauty Brands on Social Media by 2024

Top Holistic Beauty Brand: Rare Beauty

Selena Gomez's Rare Beauty had an explosive year, taking the top spot on three of the four channels.

Hottest Beauty Trends: Holiday

Holidays are a tried-and-true trend across all industries for a reason: Giving people a relevant reason to think about your brand or product, especially during gift-giving holidays like Christmas or Mother’s Day, is always a safe bet for brands.

Top Beauty Trends: Contests and Giveaways

Giveaways are a great way to build a following for your beauty brand, re-engage a lackluster fan base, and introduce new (or outdated) products to your community.

Top Beauty Trends: Famous Brand Ambassadors

With Rare Beauty, Fenty Beauty, and Huda Beauty vying for the top spot year after year, celebrity founders can greatly increase engagement for beauty brands. If a beauty brand doesn’t have a famous founder, there are other options. This year, many beauty brands have hired well-known brand ambassadors, from celebrities to influencers to micro-influencers, to increase brand awareness.

Top Beauty Brands on Social Media: Instagram

Rare Beauty narrowly snatched the Instagram gold medal from Huda Beauty last year. Old brands LANEIGE, Glossier, OPI and Fenty Beauty still ranked in the top ten, while Glow Recipe, Drunk Elephant and Etude House squeezed out last year's champion.

Top Beauty Brands on Social: TikTok

Rare Beauty struck TikTok gold this year after finishing second last year. 2023 TikTok champion Kylie Cosmetics didn’t make the top 10 this year, but Fenty Beauty, Huda Beauty, Sol de Janeiro, and LANEIGE all managed to post strong results again this year.

Top Beauty Brands on Social Networking: Facebook

Sol de Janeiro was again closely followed by Selena’s brand. Mary Kay ranked third, performing much better on Facebook than any other channel studied this year.

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