IDC: OPPO ranks first in China's mid-to-high-end mobile phone market share, accounting for 27.2%

Recently, the 2024 Global Smartphone Market Research Report released by IDC revealed a remarkable result: OPPO jumped to first place in China's mid-to-high-end mobile phone market share, accounting for 27.2% .

Data shows that OPPO's share of China's mid-to-high-end product market with a price tag of more than US$300 has been increasing year by year, reaching 36.6% in 2022, rising to 39.6% in 2023, and further reaching 44.9% in 2024.

Especially in the price range of US$300-400 (approximately RMB 2,194-2,925), OPPO's market share jumped from second place in 2022 and 2023 to first place in 2024, driven by products such as the Reno 12 and 13 series.

In addition, OPPO's new generation flagship product Find X8 series saw a 66% year-on-year increase in shipments in the first quarter of sales, and over 1 million shipments in the first month of sales. Shipments in the first quarter of sales increased by 49% year-on-year, making it the product with the largest increase among the new generation flagship products of various manufacturers in 2024 .

At the same time, OPPO's shipments in the high-end market above US$600 in the fourth quarter increased by 32% year-on-year, and its market share grew rapidly.

Zikuai Technology