Snapchat: 90% of Snapchat users feel happy when visiting the social platform

Snapchat has more than 750 million monthly users worldwide, with nearly 400 million users visiting daily, making it one of the largest and most popular platforms in the world. These hundreds of millions of people come to Snapchat because it’s a place where they can make real connections with the people who matter to them.

To better understand the value of Snapchat users, we asked Snapchat users how often they use other platforms every day. The results show that Snapchat’s growing daily users are not accessible on TikTok, Facebook, YouTube, and other platforms like Snapchat.

The study found that 43% of US Snapchat users aged 16 and over do not visit TikTok every day, 39% do not use Facebook every day, 53% do not log in to YouTube every day, and 69% do not use Twitter/X every day.

Especially for young people, they have stopped using traditional platforms such as Facebook, Twitter/X and even YouTube to a certain extent. Nearly 50% of daily Snapchat users aged 16-24 do not visit YouTube, 63% do not use Facebook, and more than 70% do not log in to Twitter/X every day.

We believe this daily exclusive exposure is driven in large part by the differentiated value of Snapchat versus other platforms.

On Snapchat, people can communicate visually and have fun being their authentic selves rather than feeling pressured to look perfect. Unlike traditional social media, Snapchat prioritizes genuine communication, joy, and self-expression.

4 out of 5 Snapchat users believe that staying connected with friends is the easiest way for them to feel happier, which is why over 90% of Snapchat users say they feel comfortable, happy, and connected when using Snapchat. Overall, Snapchat is the happiest platform compared to other apps.