Xiaomi: The cumulative payment amount of Xiaomi Double 11 across all channels will exceed 31.9 billion in 2024

The annual Double 11 e-commerce festival has come to an end, and Xiaomi has released the Xiaomi Double 11 ultimate battle report. The report shows that the cumulative payment amount of Xiaomi Double 11 across all channels exceeded 31.9 billion, setting a new record for Xiaomi's annual promotions. Xiaomi mobile phones and Xiaomi smart ecosystem products have won first place.

E-commerce platform

Tmall: No. 1 in both cumulative sales volume and sales amount among domestic mobile phone brands

JD.com: No. 1 in mobile phone brand sales

Pinduoduo: No. 1 in both cumulative sales volume and sales amount among domestic mobile phone brands

Douyin: No. 1 in both the mobile phone store ranking and the domestic mobile phone brand ranking in terms of cumulative sales volume and sales amount

Kuaishou: Xiaomi brand ranks first in both sales volume and sales amount among domestic mobile phone brands

Single product

Redmi K70 Extreme Edition ranks first in both cumulative sales volume and sales amount of domestic mobile phones on Tmall

Xiaomi Mi 15 ranked first in both cumulative sales volume and sales amount in the 4,000-5,999 yuan price range

Redmi K70 Extreme Edition won the first place in cumulative sales volume and sales amount in the 2000-2999 yuan price range

Redmi Note 13 Pro ranked first in both cumulative sales volume and sales amount in the 1000-1499 yuan price range

JD.com, Pinduoduo, Kuaishou and other platforms have achieved the same results. I will not list them one by one here. It is not difficult to see that Xiaomi mobile phones now cover almost all mainstream price segments and can basically meet the purchasing needs of all consumers.

Xiaomi's smart ecosystem also won a great victory this year, winning 100 first places on Tmall/JD.com.

These include the bracelet category winning first place in sales volume/sales amount on Tmall/JD.com, the Mijia washing machine with zoned washing and drying 15kg winning first place in zoned washing sales on JD.com, the smart speaker category/smart switch category/air purifier category/camera category/electric cup category winning first place in sales volume/sales amount on Tmall/JD.com, etc.

Zikuai Technology