QuestMobile: As of August 2024, the number of apps with more than 10 million monthly active users has reached 319

According to data from QuestMobile, as of August, the number of apps with more than 10 million monthly active users has reached 319. Among the many popular apps, the performance of online video platforms is particularly eye-catching. According to the latest statistics, the top five online video apps in terms of monthly active users are iQiyi, Tencent Video, Mango TV, Bilibili and Youku Video.

In the past, people often used "iQiyi, Youku and Tencent Video" to refer to the three major online video platforms, iQiyi, Youku and Tencent Video. However, as time goes by, this pattern is quietly changing.

Currently, the monthly active users of iQiyi and Tencent Video are both stable at around 390 million , showing their strong competitiveness in the market. In contrast, Youku's performance is somewhat inferior, with only 199 million monthly active users, only about half of the former two.

This change reflects the cruelty of market competition and the variability of user needs. For online video platforms, if they want to stand out in the fierce market competition, they need to continuously innovate content and services to meet the diverse needs of users.

For online video platforms, how to attract more new users while maintaining existing users will be an important challenge they face.

Zikuai Technology