The winner is the one who manages Reddit traffic?

This chart shows the stock performance of companies selected by investors on the subreddit WallStreetBets in 2021. Data source: Statista.com

Reddit Company Finances

Reddit generates the majority of its revenue from advertising, with the company generating approximately $ 439.17 million from advertising in 2021. This represents a 148% increase from the previous year’s total advertising revenue of approximately $ 176.71 million . Reddit ’s average revenue per user was $ 0.51 in 2021 , which pales in comparison to Facebook ’s average revenue per user (ARPU) of $40.96 , but still represents a massive 75% increase from the previous year .

Social aggregation and discussion forum Reddit is estimated to generate most of its revenue from online advertising in 2021 , with paid subscription revenue only around $ 17 million. Among the potential additional revenue streams for the popular social forum, Reddit 's virtual currency - better known as Reddit Coins - is expected to generate more than $ 11 million in 2021. Reddit Coins can be earned through paid subscriptions or as a one-time purchase and can be used to reward posts or other users.

Reddit's global digital advertising revenue ( million US dollars ) from 2018 to 2021 Data source: Statista.com

Who uses Reddit?

Redditors remain loyal to the platform, which has been gaining mainstream attention over the years. It is now one of the most popular social networks in the world in terms of number of users, second only to Pinterest and Twitter . As of early 2020 , there were approximately 430 million monthly active users worldwide. Reddit users also have the option to become premium users, which means subscribers can choose to pay a subscription fee to avoid ads. According to industry estimates, in 2021 , Reddit had more than 344,000 paying users, through which the platform generated more than $ 17 million in subscription revenue.

As of January 2019 , the social forum and popular media platform Reddit had over 330 million monthly active users (MAU) . As of early January 2020 , Reddit 's MAU had increased by approximately 100 million users, an increase of over 30% compared to the same period in 2019. Founded in 2005 , Reddit has evolved from an online forum to a social media platform in recent years, reaching 50 million daily active users (DAU) as of January 2022 .

Reddit’s average monthly active users ( MAU) from April 2018 to January 2020 ( millions ) Data source : Statista.com

Reddit is generally more popular with men. As of January 2022 , 63.8 % of Reddit users worldwide are male. In the United States in 2021 , the majority of Reddit users are between the ages of 18-29 , accounting for 36% of US users . From 2019 to 2021 , the platform has seen a significant increase in monthly active users (MAUs) , adding 30% of users, ranking ahead of well-known market players Facebook , Snapchat , Instagram , and Twitter .

TikTok has seen a 38% increase in monthly active users worldwide from 2019 to 2021. As of 2021 , 689 million people use the short video sharing app each month , compared to 500 million in 2019. Other leading social networks that have grown by more than 30 % are Pinterest and Reddit . The coronavirus pandemic is one of the factors that has led to an increase in interest in social networks, with billions of people in lockdown, working and studying from home, and needing to socialize.

Global visits to Reddit.com by device ( billions ) , April 2021 to April 2022 Source : Statista.com

Reddit 's most popular AMAs and posts

AMA , short for "Ask Me Anything," is a unique element of the platform where a special or current topic can be discussed with people who are directly involved. In 2021 , the AMA's most popular post was "I'm a lobster diver who recently survived being inside of a whale," which received more than 90,000 likes.

Bill Gates has completed multiple AMAs on the site , receiving over 66,000 likes during the 9th AMA event in 2021. Additionally, in 2021 , the three most popular posts on Reddit came from the r/wallstreetbets subreddit. The three most popular post titles were “Times Square right now” , which received 431,000 likes, followed by “UPVOTE so everyone sees we got SUPPORT” , which received 322,000 likes. The third place was “GME YOLO update – Jan 28 2021” , which received 286,000 likes.