Apple's iPhone shipments in China surged 12% in March 2024 as it cut prices for promotions

According to foreign media statistics, after Apple and its retailers launched promotional season activities in Greater China, iPhone shipments in China increased by about 12% in March. This data is in sharp contrast to the 37% drop in iPhone sales in the first two months of 2024, showing that Apple's strategy to curb sales declines in the Chinese market has begun to bear fruit.

At the same time, according to a March report from the China Academy of Information and Communications Technology, shipments of foreign-brand smartphones rose year-on-year to 3.75 million units, the vast majority of which were Apple products.

However, despite a recovery in sales in March, overall shipments of foreign mobile phone brands still fell by 27% in the first quarter of 2024.

Apple CEO Tim Cook mentioned in a recent earnings call that iPhone business in mainland China has grown, and although he did not provide further details, this statement is consistent with the data on increased shipments.

Since 2023, Apple has been working to turn around its business in China, an important market that has come under pressure from the rise of domestic rivals such as Huawei.

Despite this, the Chinese market still accounts for 18% of Apple's net sales. China is not only a key market for the iPhone, but also a core part of Apple's global production network . Therefore, its market performance is closely watched by global investors.

Zikuai Technology