TechInsights: Global smartphone shipments reached 295 million units in Q1 2024, a year-on-year increase of 9.7%

According to the latest research from TechInsights, global smartphone shipments in Q1 2024 increased by 9.7% year-on-year to 295 million units. TechInsights said that eight of the top ten mobile phone brands in the world are Chinese brands. Among them, Xiaomi ranks third in the world and first in China . In this quarter, Xiaomi's global smartphone shipments were 40.8 million units, a year-on-year increase of 34%, and its market share was 14%, higher than 11% a year ago.

It is worth noting that Xiaomi has maintained its upward momentum for three consecutive quarters. Strong growth in India, Southeast Asia, Central and Eastern Europe, and Africa and the Middle East largely offset the mixed results in Western Europe.

In India, Xiaomi consolidated its leadership with 19% market share, up from 17% a year ago.

Transsion (including the three brands Tecno, Infinix and itel) ranked fourth for the second consecutive quarter this quarter. The three brands shipped a total of 28.5 million smartphones worldwide in Q1 2024, an increase of 88% year-on-year, with a market share of nearly 10%, up from 6% a year ago.

OPPO ranked fifth , with global smartphone shipments of 24.8 million units in Q1 2024, a year-on-year decrease of 10%. It accounted for 8% of the market share, down from 10% in the same period last year.

vivo's global shipments in Q1 2024 were 21.1 million units, a year-on-year decrease of 1%, ranking sixth with a market share of 7%.

Honor's shipments in Q1 2024 were 17 million units, a year-on-year increase of 34%, consolidating its seventh-place position with a 6% market share.

Lenovo-Motorola remained in eighth place with a 4% market share in Q1 2024, a year-on-year increase of 22%.

Huawei ranked ninth, with a year-on-year growth of 111% . Realme remained in the top ten, with a market share of nearly 4% this quarter and achieved an annual growth rate of 17%.

TechInsights said that except for OPPO (OnePlus) and vivo, the rest achieved annual growth in Q1 2024. The annual growth rate of all these Chinese brands added up to 26%, significantly exceeding the overall market, which only grew by 10%.

Zikuai Technology