HootSuite: Twitter Advertising Statistics for 2022

Twitter revenue grows 37% to more than $5 billion in 2021

The platform will also focus on performance advertising in 2022.

Twitter advertising revenue exceeds $1.41 billion, up 22% year-over-year

In 2021, more and more people turned to advertising on Twitter, and this number is expected to continue to grow in 2022.

Monetizable daily active users (mDAU) grew 13% to 217 million in the fourth quarter of 2021

This could indicate that Twitter's mDAU will continue to trend upward in 2022.

38 million mDAU from the United States

The United States is one of the most Twitter-friendly countries with more than 77 million users, followed by Japan and India with 58 and 24 million people logging onto the microblogging site, respectively.

Therefore, if your advertising campaign is targeting the US market, Twitter is the perfect social network to advertise on.

Twitter is more popular among millennials

For marketers, this suggests Twitter is the right space to create campaigns targeting millennials.

Twitter ads reach 5.8% of the world’s population aged 13 and over

While this number isn't high, it's important to remember that Twitter is a relatively niche social platform.

People will spend 6 minutes a day on Twitter by 2022

This number has remained stable since 2020, so advertisers don’t have to worry about their campaigns not getting noticed. However, it does mean that with such a short potential impression time, Twitter ads need to stand out and need to be creative and engaging.

Twitter has the lowest average CPM of all major social platforms

The cost of advertising on Twitter is relatively low, with an average CPM of $6.46. This is 78% lower than Pinterest’s CPM of $30.