HootSuite: LinkedIn Advertising Statistics

199IT original compilation

LinkedIn advertising reaches 12% of the world’s population and 62% of the U.S. population

According to the latest LinkedIn statistics, the platform has 675 million users worldwide.

In the United States, the more money a person makes and the more education they have, the more likely they are to use the platform, according to Pew.

LinkedIn Ads offers over 200 targeting features

Whether you’re looking to target audiences based on experience, industry, or business size, LinkedIn offers over 200 targeting features to help ensure your brand marketing campaigns are seen by the right people.

LinkedIn is mostly a place for people to hang out

Nearly 57% of the platform's users are male, compared to 43% of female users.

LinkedIn has 180 million users in the U.S. alone

India follows closely behind with 81 million users on the professional social networking platform.

89% of B2B marketers use LinkedIn to generate leads

Since LinkedIn ads can target users by industry and job title, it’s particularly useful in generating leads for marketers and salespeople.

The cost per lead on LinkedIn is 28% lower than Google AdWords, making the platform more cost-effective.

62% of B2B marketers say they have doubled their lead generation on LinkedIn

LinkedIn helps marketers connect with professional audiences.

LinkedIn’s average cost per click (CPC) is $5.26

This is the highest CPC among all major social platforms.

199IT.com Originally compiled from: HootSuite. Please do not reprint without authorization