Counterpoint: 2023Q2 Global Smartphone Market Report

The Market Monitor report for the second quarter of 2023 has been released, summarizing activities in the global smartphone market.

Here are some quick observations about the smartphone market:

Global smartphone shipments fell 9% year-on-year to 268 million units in the second quarter of 2023.

Samsung remains the largest smartphone maker in the second quarter of 2023, while Apple experiences a cyclical decline.

Among the top five brands, Apple's shipments fell the least year-on-year. Among the top ten brands, TECNO and Infinix, both under Transsion Group, saw double-digit year-on-year shipment growth in the quarter.

In terms of regional performance, only the Middle East and Africa (MEA) saw an increase in annual shipments, while North America saw the largest decline.

In the second quarter of 2023, the top five brands accounted for nearly 80% of total 5G smartphone shipments.