Sensor Tower released its "U.S. Retail Apps 2023 Report." Retail media networks (RMNs) are increasingly controlling ad spending, Chinese-owned apps are increasingly dominant in mobile retail, and Facebook and Instagram ad platforms are playing a unique role in driving installs of beauty apps like Ulta and Sephora. Many of China’s most popular mobile retail apps, both in terms of downloads and penetration, now have a presence in the U.S. Temu was the most downloaded app in Q1 2023, followed by Shein. Alibaba entered the top 10 for the first time in Q4 2022 and retained that position in Q1 2023. Overall, Chinese publishers accounted for 54% of the top 10 retail app downloads in Q1 2023. Retail Media Networks have begun to change the digital advertising landscape, with giants like Amazon, Target, and Walmart using their platforms to monetize and in the process enable brands and advertisers to more precisely target ads while gaining valuable insights into customer buying patterns. For example, Walmart’s Retail Media Network grew from 253 million ad impressions in Q1 2022 to 2.3 billion in Q4 2022, with January data showing continued growth in 2023. Looking at Target and Walmart’s computer and consumer electronics ads, it’s clear that advertisers are still strategizing around how to best leverage these platforms. More than half of the top 20 advertisers in CCE spend 100% of their co-marketing ad budgets on Target’s RMN, leaving a big vacuum in Walmart’s RMN that could be a sizable opportunity if these advertisers can capitalize on it. |
<<: Understand from one picture: What are the chances of going from "Yang Kang" to "Wang Chongyang"?
After the age of 30, not only men are prone to ga...
Losing weight is an eternal topic, and there are ...
The most obvious manifestations of yin deficiency...
In the case of infertility, fallopian tube obstru...
In daily diagnosis and treatment, I often encount...
Fish roe contains nutrients such as protein, calc...
Many female friends do not know much about their ...
Ivy is very common in our daily life. Because it ...
If there is an odor in the private parts, you sho...
Pregnancy itself is a very happy thing. The whole...
For friends who have difficulty breathing during ...
"Cervical TCT refers to cervical cytology, w...
Menstruation is the normal physiological period o...
Hysterosalpingography is basically a method used ...
Although sesame is small, it contains great energ...