Sensor Tower: US Retail Application Report 2023

Sensor Tower: US Retail Application Report 2023

Sensor Tower released its "U.S. Retail Apps 2023 Report." Retail media networks (RMNs) are increasingly controlling ad spending, Chinese-owned apps are increasingly dominant in mobile retail, and Facebook and Instagram ad platforms are playing a unique role in driving installs of beauty apps like Ulta and Sephora.

Many of China’s most popular mobile retail apps, both in terms of downloads and penetration, now have a presence in the U.S. Temu was the most downloaded app in Q1 2023, followed by Shein. Alibaba entered the top 10 for the first time in Q4 2022 and retained that position in Q1 2023. Overall, Chinese publishers accounted for 54% of the top 10 retail app downloads in Q1 2023.

Retail Media Networks have begun to change the digital advertising landscape, with giants like Amazon, Target, and Walmart using their platforms to monetize and in the process enable brands and advertisers to more precisely target ads while gaining valuable insights into customer buying patterns. For example, Walmart’s Retail Media Network grew from 253 million ad impressions in Q1 2022 to 2.3 billion in Q4 2022, with January data showing continued growth in 2023. Looking at Target and Walmart’s computer and consumer electronics ads, it’s clear that advertisers are still strategizing around how to best leverage these platforms. More than half of the top 20 advertisers in CCE spend 100% of their co-marketing ad budgets on Target’s RMN, leaving a big vacuum in Walmart’s RMN that could be a sizable opportunity if these advertisers can capitalize on it.


<<:  Understand from one picture: What are the chances of going from "Yang Kang" to "Wang Chongyang"?

>>:  Insider Intelligence: TikTok is expected to become the world's third largest social networking platform in 2022

Recommend

What are the traps for 30-year-old women to lose weight

After the age of 30, not only men are prone to ga...

What medicine should women take for internal heat due to yin deficiency?

The most obvious manifestations of yin deficiency...

How to check for fallopian tube obstruction?

In the case of infertility, fallopian tube obstru...

Knee pain? Try this exercise rehabilitation

In daily diagnosis and treatment, I often encount...

How to clean fish roe? How to store fish roe

Fish roe contains nutrients such as protein, calc...

Ovulation occurs a few days after menstruation ends

Many female friends do not know much about their ...

Can Ivy be pruned in summer? When is the best season to prune Ivy?

Ivy is very common in our daily life. Because it ...

What medicine should I use for private odor?

If there is an odor in the private parts, you sho...

Is a pregnancy blood test necessary?

Pregnancy itself is a very happy thing. The whole...

What to do if you have difficulty breathing during pregnancy

For friends who have difficulty breathing during ...

How long does it take for the cervical tct test to produce results?

"Cervical TCT refers to cervical cytology, w...

What is brown discharge during menstruation?

Menstruation is the normal physiological period o...

Advantages of salpingography

Hysterosalpingography is basically a method used ...