TechInsights: Honor smartphone global shipments fell 11% year-on-year in Q1 2023

TechInsights: Honor smartphone global shipments fell 11% year-on-year in Q1 2023

According to TechInsights' official WeChat account, research data shows that Honor's global smartphone shipments fell 11% year-on-year in Q1 2023, mainly due to its unsatisfactory performance in China. Due to the small number of high-end models, Honor's average selling price fell 2% year-on-year. As a result, Honor's wholesale revenue fell 13% year-on-year, and its operating profit margin became lower.

However, Honor's shipments grew significantly in Latin America, Africa and the Middle East, and Western Europe, bringing its overseas shipments and share to the highest point since the brand resumed overseas activities . Driven by strong growth in overseas shipments, Honor still outperformed the overall industry (shipments fell -14% year-on-year), and its global market share rose to 4.7% this quarter.

At MWC 2023, Honor launched the Magic 5 Pro, Magic 5 Lite and Magic Vs foldable screen international version. TechInsights said that although Honor lowered the retail price of the Magic 4 series after the release of Magic 5, it is still recommended that Honor launch more of the latest mid-to-high-end devices, such as the digital series, to the global market to fill the 500 euro (note: currently about 3795 yuan) - 1000 euro (currently about 7590 yuan) market segment. "In existing markets such as the UK, Honor is advised to strengthen offline channels, not only to cooperate with online platforms and operators, but also to cooperate with local retailers to allow Honor's products to reach a wider range of consumers."

From IT Home

<<:  Counterpoint Research: US mobile phone market shipments fell 17% year-on-year in Q1 2023

>>:  TechInsights: Global smartphone shipments will fall 1% in 2023

Recommend

Why do I want to vomit when I have my period?

Perhaps many women often feel dizzy and nauseous ...

The difference between cervical resection and cone biopsy

For many female friends, cervical resection can e...

What fruits can you eat after giving birth?

Female friends usually feel a little weak after g...

What does it mean when a woman dreams of her husband crying?

In daily life, most husbands are upright little m...

Why do you get uterine fibroids?

Uterine fibroids are a common disease among women...

What to do if you have asthma during lactation?

It is very important for women to take care of th...

Unmarried woman with small white spots on nipples

Married women with children must be familiar with...

What can I eat to make my uterine wall thicker?

The uterus is the foundation of a woman's bod...

A complete list of porridge suitable for pregnant women

In the early stages of pregnancy, you should pay ...

How can women massage to reduce eye wrinkles

How can women massage to reduce eye wrinkles? As ...

What kind of soup is good for women with back pain?

For men, low back pain is a very common symptom, ...