YouGov: Only 25% of consumers trust social media ads

YouGov: Only 25% of consumers trust social media ads

A survey conducted by YouGov found that Brits tend to trust adverts on TV (53%) and radio (53%), followed by other types of traditional media such as print (42%), cinema (38%) and billboards (38%).

On the other hand, Brits are much less likely to find ads on websites (18%) and social media (10%) trustworthy. It’s not just in the UK where people are more likely to be skeptical of new forms of advertising. Social media ads are the least trustworthy form of advertising globally, with only 25% of global respondents trusting them, with nine of the 17 markets falling below this global average.

Trust in advertising in the US is similar to that in the UK, but to a lesser degree. In the US, TV, print and radio command the most trust, but none command the trust of more than half of the population. Americans are more likely to trust social media and websites than the UK, although they distrust them more than any other medium.

In places like India, Mexico, Indonesia and the UAE, advertising on new media is taken more seriously than in other parts of the world, especially social media advertising. In these markets, about two-fifths of people trust the ads they see on these platforms.

Other forms of digital media, such as websites and search engines, generally fail to gain trust among Americans and Brits, with global trust ratings at 38% and 41%, respectively.

199IT.com Originally compiled from: YouGov. Please do not reprint without authorization

<<:  Be careful of these diseases of affluence if you sit for long periods of time and eat too much meat and fish!

>>:  What to do if your throat hurts after having an erection? Try these 5 methods!

Recommend

Oral Science | Which deciduous teeth need to be extracted?

When it comes to the baby needing to have a tooth...

Why do I feel tired and weak during late pregnancy?

Pregnant women are not only very weak in the late...

How to whiten the private parts of the genitals?

A woman’s genitals are very important. Diseases i...

How to massage breast enhancement pictures

Young women have always dreamed of having curvy b...

There is a lump in the breast that hurts when pressed

Breasts are one of the female sexual characterist...

What are the early symptoms of breast lipoma?

Good health is worth a thousand pieces of gold. N...

Polycystic ovary syndrome

Polycystic ovary syndrome is an important factor ...

What to do if pregnant women have gastrointestinal colic

After a woman becomes pregnant, she will often ex...

Will it hurt for girls the second time?

Because of the existence of the hymen, when a wom...

World AIDS Day丨Understand and correctly view AIDS

China Science and Technology News Network, Decemb...

Women urinate frequently at night

Some girls often get up to urinate at night, seve...

How much does uterine cancer surgery cost?

The high-risk group for malignant tumors such as ...

Always want to defecate in early pregnancy

There are many symptoms of pregnancy. Some people...

Eight months pregnant stretch marks

After a woman becomes pregnant, her body undergoe...