MATCH: The number of paying users of the world's largest matchmaking website has exceeded 10 million for the first time

[Paid Members Exceed 10 Million] According to the 2Q20 financial report released by Match, Tinder's parent company, the company's total revenue in the second quarter increased by 12% year-on-year to US$555 million, and total revenue increased by 14% year-on-year when the exchange rate remained unchanged. Among them, North American direct revenue increased by 13% year-on-year, and international direct revenue increased by 11% year-on-year. The company's total number of paid members exceeded 10 million.

[Users' willingness to pay has recovered after the epidemic eased] In the second quarter, Tinder's product ARPU decreased by 2% year-on-year, and remained the same year-on-year if the exchange rate remained unchanged. In the second quarter, the number of Tinder's paid members increased by 128,000, an increase of 18% year-on-year, and direct revenue increased by 15% year-on-year. After the trough caused by the epidemic, users' willingness to pay began to recover in May.

Tinder remains weak in the Indian market, which has been severely affected by the epidemic, but Tinder's growth momentum is steady globally.

[New products and live streaming contribute to revenue] In the second quarter, non-Tinder product revenue increased by 9% year-on-year. New products Pairs, Chispa and BLK began to contribute significant revenue growth. PlentyOfFish one-to-many videos received positive responses from both paying users and ordinary users, and the company is optimistic about the future growth prospects of these products.

[The company will increase market investment in 3Q] The company saved marketing expenses in the second quarter. If the ROI is ideal, the company will increase market investment in 3Q, which will increase market investment by approximately US$50 million compared with 2Q.

The company expects third quarter EBITDA to be between $215 million and $225 million, reflecting higher revenue growth and market spending. The company expects profit levels to be lower than last year, but the long-term goal of achieving an EBITDA margin of 40% remains unchanged.

Despite the uncertain macro environment, the company believes it can still achieve its revenue target of $2.3 billion this year, with full-year EBITDA up 10% year-on-year.

[The company's optimization of the product matrix will continue to drive revenue growth]

Tinder continues to maintain strong user and monetization capabilities. It will launch localized experiences for international markets in 2021 and will test paid features for top users by the end of 2020.

One-to-many live streaming services: Especially reflected in Plenty of Fish, users have responded positively to this, the penetration rate is healthy and it generates revenue contribution.

One-to-one video chat service: Video chat features have been introduced on major products, including Tinder. The company is testing different unlocking video chat features, such as users can only start a one-to-one video chat after multiple rounds of conversation.

【Continue to expand the market and launch new products】

The company launched new products targeting the Christian community.

OkCupid is using its successful go-to-market strategy in India as a blueprint for growth in markets like Türkiye, Germany and Israel.

Hinge has seen a 10-fold increase in users since its investment in 2017. The company will replicate these successes with the newly acquired Hawaya product (formerly known as Harmonica), which targets the Islamic community. Hawaya has recently begun to enter 12 markets in the Middle East, Asia and Western Europe.

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