Canalys: Global wearable wristband devices reached 185 million units in 2020, a year-on-year increase of 10%

The latest statistics from authoritative market research firm Canalys show that global wearable wristband devices grew by 10% to 185 million units in 2020. As countries gradually win the long battle against the COVID-19 pandemic, people pay more attention to health and outdoor activities, and wearable wristband devices and TWS true wireless headphones continue to be the two strategic winners.

Data shows that in 2020, Xiaomi ranked first in the world in wearable wristband devices with shipments of 37.7 million units, a market share of 20.3% and an annual growth rate of 5.7%.

Apple followed closely behind, with shipments of 35.2 million units in 2020, a market share of 18%, and an annual growth rate of 29%. Huawei (including Honor) ranked third, with shipments of 32.2 million units, a market share of 17.4%, and an annual growth rate of 46.6%.

Fitbit shipped 13.4 million units last year, and its market share further declined to 7.2%, a 16.3% drop from last year.

It is not difficult to foresee that, like the mobile phone market, the leading manufacturers of wearable wristband devices will become increasingly concentrated in the future. At present, Xiaomi, Apple, and Huawei will "divide the world into three parts."

Taking into account the supply chain constraints due to component shortages, Canalys adjusted its 2021 market forecast, expecting wearable wristband devices to grow by 10.2% to 204 million units.

Zikuai Technology