App Annie: Global Mobile App Index Rankings in August 2020

Pokémon Go topped the list of the top 10 global game revenues in August. The annual "Pokémon GO Fest" event started at the end of July. Players had to spend US$14.99 to buy tickets. This year, due to the impact of the epidemic, it was changed from a physical event to an online event. At the same time, it also brought some new gameplay and expanded it to players around the world. The event continued until August, continuing to drive revenue growth. Fate/Grand Order 's 5th anniversary event made it rise 6 places to the 3rd place in the revenue list. Lineage M's 3rd anniversary launched new professions, new territories and other activities, and the mall also offered discounts, which greatly increased revenue in the Korean market and returned to the revenue list.

Snack Video made its first appearance in the August global app download rankings, topping the Indian and Indonesian app store rankings for a month in a row. The other apps on the list did not change significantly compared to last month. In terms of revenue rankings, more than half are still occupied by social and long video apps. Among them, the newcomer Piccoma is eye-catching. Piccoma is an online comic/novel platform under Kakao Japan. It advocates a reading mode of "zero advertising implantation" and "wait for free". Even for super popular comics, as long as users wait patiently for updates, they can read the corresponding chapters for free. If you want to read it first, you have to pay. Recently, it has also accelerated the speed of listing works and added more exclusive cooperation content, successfully driving revenue to continue to rise.

Among the top 10 Chinese game downloads, three new faces are mainly casual games with a wide audience. They include "Graffiti Knight 3D Edition" , which topped the global game download list this month, "Guess the Song Master" , where you can win red envelopes by guessing the song name, and "The Dye House - Tie-Dye Master", a tie-dye theme simulation experience. In the revenue list, "Cross Fire: Gun King" returned to the list. At the end of July, the web drama "Cross Fire" was broadcast, and the mobile game launched the web drama characters and their voice cards in early August, trying to achieve the linkage between drama and game, which successfully increased downloads and revenue.

Among the top 10 Chinese app downloads, the rise in Mango TV's ranking is related to the popular variety shows in the summer. The download volume of the popular variety show Chinese Restaurant Season 4 has soared significantly before and after the broadcast. NetEase Cloud Music reached a cooperation with Alibaba in early August, and its vinyl VIP annual card benefits were officially added to Alibaba's 88VIP annual ecological benefits package. This cooperation is expected to drive an increase in downloads and the development of the membership system of both parties. The overall iOS app revenue list has not changed much, with the highlight being Himalaya . The reason for the increase in revenue is attributed to the 818 Member Love Festival, which launched a limited-edition super-value membership product of "buy 1 get 13", which was popular among consumers.