Paying tribute to media workers at the National Day military parade, Lerong CEO and his delegation went to Outlook Weekly for in-depth discussions

The celebrations for the 70th anniversary of the founding of the People's Republic of China are in full swing. As reporters of the event, media workers' sacred mission, sense of responsibility and dedicated work spirit are deeply admired.

With this respect, on the morning of September 29, LeTV Group CEO Zhang Wei, LeTV Super TV Sales and Marketing General Manager Li Xiaowei, Marketing Creative Director Li Shuo and others went to Xinhua News Agency's Outlook Weekly, and had in-depth exchanges and discussions with Outlook Weekly Editor-in-Chief and Party Secretary Feng Yingbing, Deputy Editor-in-Chief and Party Committee Standing Committee Member Su Huizhi, Outlook Weekly Office Director Tang Yuewu, and Outlook Weekly Business Development Department Head Chen Zewei and other leaders.

Feng Yingbing, editor-in-chief and party secretary of Outlook Weekly, first welcomed the visit of Zhang Wei, CEO of LeTV Group, on behalf of Outlook Weekly. Editor-in-chief Feng Yingbing said that LeTV Super TV is well-known in the market and leads the trend of the TV industry. He is sincerely happy about the innovative development of Chinese companies such as LeTV Super TV.

(Photo: Feng Yingbing, Editor-in-Chief and Party Secretary of Outlook Weekly)

Editor-in-Chief Feng Yingbing introduced the development history of Xinhua News Agency and Outlook Weekly to the CEO of Lerong Group.

Xinhua News Agency is China's national news agency and a global news agency, as well as China's largest news publishing group. Xinhua News Agency has established a global news information collection network and formed a multi-language, multimedia, multi-channel, multi-level and multi-functional news release system, covering more than 2 billion users at home and abroad.

Outlook is a large-scale current affairs, political and economic news weekly approved by Comrade Deng Xiaoping himself and founded by Xinhua News Agency in 1981. It is the earliest and "most influential" news weekly in New China and has won the "National Journal Award" and "China Publishing Government Award" and other awards.

Relying on Xinhua News Agency's global data collection network and information resources connected to the heavens and the earth, Outlook focuses on accurate and forward-looking insights, analysis, and dissemination of major domestic and international political and economic events and development trends, pursuing an organic unity of authority, thoughtfulness, newsworthiness, and readability, providing audiences with valuable news, in-depth analysis, and meaningful reading, highlighting the quality of "standing high and looking far" amidst the noise and chaos.

In recent years, Outlook Weekly has insisted on maintaining integrity and innovation, maintaining its high-end, authoritative, sharp and profound characteristics. At the same time, it has made every effort to build a "media-type think tank, think tank-type media", using professionalism to win the right to speak and creativity to gain influence. It has formed a media matrix in which paper publications, think tanks and new media work together. It is developing in the direction of full-process media, holographic media, full-staff media and full-effect media, and is moving towards the goal of building a new type of mainstream media.

Editor-in-Chief Feng Yingbing said that traditional mainstream media, including Outlook, are currently experiencing a new stage of development. Adapting to the needs of the Internet era, Outlook Weekly is creating a new type of mainstream media and expanding the form of all media through Internet technology and intelligent technology. At the same time, Outlook Weekly is also moving towards media intelligence. This is consistent with the development ideas of the television industry. Television manufacturers, including LeTV Super TV, are also constantly innovating intelligent technology.

Editor-in-Chief Feng Yingbing has a far-sighted vision that in the future, Outlook Weekly and LeTV Super TV will have many possibilities for integration on the intelligent technology platform, which will provide users with a diverse and personalized reading experience. Editor-in-Chief Feng Yingbing pointed out that the connotation of new media is the clever combination of good content and new technology.

(Photo: Zhang Wei, CEO of Lerong Group)

Zhang Wei, CEO of LeTV Group, expressed his respect for the leaders and journalists of Outlook Weekly, and was deeply touched by the popularity of Outlook Weekly in the mainstream media. Zhang Wei introduced the development history of Internet TV to the leaders including Editor-in-Chief Feng Yingbing. He mentioned that the biggest feature of Internet TV is user-centric, and users can watch the content of interest according to their own needs. As a brand under Sunac Culture, LeTV Super TV is both hardware and platform, and has accumulated 12 million smart terminals and more than 40 million home users. It covers business sectors such as large-screen smart terminals, Internet content entertainment services, smart homes, OTT platforms, and commercial smart screens. At the same time, with the help of the strong resources of its parent company Sunac China, LeTV Super TV has more unique advantages in the industry.

Zhang Wei, CEO of Lerong Group, said that he led the team to Outlook Weekly with the utmost sincerity and respect, and hoped that the two sides could have in-depth cooperation in the future.

(Photo: Li Xiaowei, General Manager of LeTV Super TV Sales and Marketing Department)

Li Xiaowei, general manager of LeTV Super TV sales and marketing, said that as a loyal reader of Outlook Magazine, he has great respect for Outlook Weekly. With further contact with Outlook Weekly, he deeply felt its innovative thinking and advancement. In the future, there will be more room for cooperation between LeTV Super TV and Outlook Weekly, including online platforms and offline channels.

(Photo: Su Huizhi, deputy editor-in-chief and member of the Party Committee of Outlook Weekly)

Su Huizhi, deputy editor-in-chief and member of the Party Committee of Outlook Weekly, summarized the future directions of cooperation between LeTV Super TV and Outlook Weekly, including the development of the television industry in macro, micro, technological trends, industry situations, etc., and the complementarity of the two parties' online and offline channel resources, content resources, and brand resources.

Finally, Lerong Group CEO Zhang Wei wished Outlook Weekly's National Day coverage a complete success on behalf of LeTV Super TV. Through the latest LeTV Super TV, Xinhua News Agency media workers can watch the 70th anniversary military parade celebration HD coverage more conveniently and smoothly.

(Photo: LeTV CEO Zhang Wei wishes Outlook Weekly a complete success for its National Day coverage on behalf of LeTV Super TV)

This in-depth discussion and exchange with Outlook Weekly is another time that LeTV Super TV has won the attention and recognition of the new national mainstream media after it was incorporated into Sunac Culture Group. After the 818 and 919 Music Fan Festivals, LeTV Super TV sales increased from 300% to 513%, greatly boosting the confidence of all parties in the market in the future development of LeTV Super TV. Everything is going well for LeTV Super TV in the future.