A new study conducted by CMR in collaboration with HMD Global has assessed the impact of COVID-19 on mobile phone usage habits and behaviors in India. Key findings:
The percentage of Indians listening to music by age group:
Audio listening in India by age group:
Three-quarters of Indians need an additional feature phone for listening to audio content and communicating. 3/5 of users are likely to use feature phones instead of smartphones to listen to music easily and relieve fatigue.
The proportion of Indians looking for high-quality music by age group:
Importance of brand trust among Indians of all ages: 18-25: 78% 26-32: 84% 33-40: 82% 41-50: 90% 199IT.com Originally compiled from: CMR. Please do not reprint without authorization |
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