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Today in the 21st century, India is undergoing exciting changes. The Internet industry is also undergoing a critical transformation. India is a vast market with 390 million Internet users. In terms of GDP, India is already far ahead of many countries in the world. Officials predict that in the next 10 years, India will be expected to become the world's third largest economy. India has the most dynamic entrepreneurial ecosystem in the world, with more than 5,000 technology companies receiving more than $1 billion in venture capital each year. India is in the early stages of online commerce. In 2017, India's online retail sales reached $20 billion, and have grown at an annual rate of 70% over the past five years. This year, Walmart acquired Indian e-commerce unicorn Flipkart for $16 billion, joining the e-commerce battlefield. This has also become the world's largest e-commerce acquisition. The changing yet unique Indian market India's Internet market is developing rapidly, and its characteristics have changed a lot in recent years. In the past, the characteristics of India's Internet market could be summarized by the three M's. The three M's are Metro, Male and Millenials, referring to subways, male-dominated users and millennials. The current characteristics of the Indian Internet market can be summarized by 3Vs, namely: Voice, Video, and Vernacular, which means voice, video, and local language. Voice is gradually becoming the first choice for new Internet users, with voice searches in India increasing by 270% year-on-year. Online video is now mainstream: it accounts for 75% of all mobile traffic; YouTube in India has 245 million monthly active users. Most Internet users in India speak Hindi, and the number of Hindi-speaking users is expected to reach 500 million in the next two years. The lack of Indian language content is a big barrier for local users. In today's video era, 95% of video conversions come from Hindi videos. Next, we share a set of data with you to help you have a more intuitive understanding of the Indian market: - India has more than 450 million Internet users, of which about 390 million are active online users;
- The number of Internet users in rural areas has increased fourfold, with female users showing strong growth momentum. In the next three years, 45% of users will be female.
- India is the second largest English-speaking country in the world after the United States;
- India’s average monthly traffic consumption per user is 8G, which is comparable to developed markets.
- The number of online purchase users is also growing rapidly, currently reaching 160 million;
- Entry-level smartphones are also constantly upgrading, with 70% of smartphones having more than 2G RAM, a 64% increase from 6% in 2014. Currently, about 80% of smartphones have more than 16G ROM, compared to less than 0.2% in 2014.
The emerging Indian market has huge potential As these new users mature, their confidence in online interactions grows, suggesting a huge opportunity waiting to be unlocked. Here, we contacted Google Ads experts in India and collected their insights on the local market. We released them without reservation this time to help you, whether you are a webmaster or a mobile developer, enter the Indian market. I hope you can gain something! 1. Insights for website publishers 1. In terms of Internet applications, the user development in India's first-tier cities: Delhi, Mumbai, Kolkata, and Chennai is relatively mature. Small cities outside the first-tier cities are developing rapidly, and users in these cities have become the main source of new Internet users, and the population is huge. Most of them do not use English, but prefer to use their own language to search online or browse website content (especially video programs). 2. It is expected that by 2020, online consumption in India will be 2.5 times the current amount, reaching $100 billion. The main growth areas are concentrated in e-commerce, tourism, hotels, financial services and digital media. Consumers are deeply interested in e-wallets and payments, and the e-commerce ecosystem is developing rapidly. (Data source: thinkwithgoogle.com ) 3. ABCD is the most popular website module on Indian websites. ABCD stands for Astrology, Bollywood, Cricket and Discounts, which means social quizzes, Bollywood, cricket and discounts. 2. APP developers need to know the following points 1. It is best to make the app's APK smaller than 10M. Due to India's relatively poor network infrastructure and speed, the installation package size cannot be too large. 2. India is a country where the mobile market has surpassed the Internet market, with more than 500 million smartphone users, while the total number of Internet users is slightly lower than that of mobile users. 3. Indian mobile operators provide very cheap 3G/4G mobile traffic, and videos have become the most popular consumption content. 4. Android occupies a dominant position in India, while iOS has a small share and is mostly used by high-spending groups. 5. Indian users are less receptive to paid app downloads and prefer to use free apps with ads. 6. Indian users spend the most time on the instant messaging app WhatsApp, and the social media Facebook is also widely used in India. 7. Indian developers attach great importance to casual games. Board games, elimination games, and card battle games are all popular categories. 8. The English language is already saturated. If your app can be used in local Indian languages such as Hindi, it will help acquire new customers. 9. Casual games, news, and tool apps are the most popular in India. From: Google AdSense |
