Social Media Usage Behavior Survey Report in the Third Week of Ramadan in Indonesia in 2019

The change in traffic volume of social media usage during the third week of Ramadan in Indonesia was mainly reflected in the increasing role of YouTube as an information and entertainment medium, while the biggest change was that some events related to the Indonesian presidential election became hot topics on major platforms.

Below is the media usage data and analysis captured by Indonesian market research agency JAKPAT during the third week of Ramadan 2019.

Respondent attributes: Gender, age, and income

In the third week of Ramadan, traffic during Suhoor and fast-breaking is still dominated by social media, national television and YouTube. It is worth noting that YouTube is becoming more prominent as an information and entertainment medium. During Suhoor and fast-breaking, YouTube visits are often higher than national television.

Despite the government blocking access to Instagram and Facebook from May 21 to 23, 2019, overall traffic to both platforms remained high.

During the third week of Ramadan, several events related to Indonesia’s presidential election became the main focus of social media users, with the post-election protests gaining attention from more than 73% of respondents from May 21 to 23, 2019.

YouTube users' favorite content in the third week of Ramadan

Religious content remained popular until the third week of Ramadan in 2019. 30% of respondents among YouTube viewers consumed such content during the third week of Ramadan.

Trending topics on Youtube in the third week of Ramadan

Not just on social media, the election protests on May 22, 2019 also became a trending topic on Youtube. Most of the Youtube viewers visited these topics during the third week of Ramadan 2019.

Top YouTube channels for the third week of Ramadan

Performance of new media platforms in the second week of Ramadan

The above content is all taken from the Internet, with the main reference source being JAKPAT.

From: CAMIA