TalkingData: 2016 Sports and Health Application Industry Report (with full version download)

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The scale and growth rate of active devices for sports and health applications

In recent years, sports and health applications have gradually attracted the attention of users and manufacturers, and the number of active devices has grown steadily. As of December 2015, the number of active devices for sports and health applications in China has exceeded 188 million.

Distribution of investment and financing in sports and health application segments

In 2015, the sports and health application industry completed about 38 investment and financing projects, with an investment and financing amount of over 1 billion yuan (published data). The investment and financing stages were mainly angel, A and B rounds, and the capital market focused on sports and fitness applications.

Sports and health application product logic

The sports and health application industry is currently in the early stages of commercial development. On the one hand, the market structure is uncertain and is still growing rapidly. On the other hand, there is a high tendency for products and models to be highly homogenized, and manufacturers need to think seriously and make improvements.

Demand levels of people using sports and health applications

The demand levels of people who use sports and health applications are becoming more refined. They are not only accustomed to sports and fitness programs such as running, but also show higher health and emotional demands on their own health indicators, sports body shaping and other sub-levels.

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