eMarketer: Facebook's U.S. online advertising market share will reach 23.0% in 2018

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Last year, Facebook and Twitter were caught up in the vortex of US political propaganda transparency and fake news, but this did not prevent social media from continuing to develop in 2018.

It’s no secret that Facebook dominates the web, with its share of the US online advertising market set to reach 23.0% in 2018. In another breakthrough, Facebook’s share of US ad spending will reach 10% for the first time.

eMarketer predicts that Facebook's U.S. advertising revenue will reach $21.57 billion in 2018, twice as much as newspaper advertising revenue ($10.74 billion) and almost on par with print advertising ($23.12 billion).

In 2019, Facebook will continue to grow, accounting for 11.3% of US ad spending, surpassing print advertising (10.0%).

Snapchat’s U.S. ad revenue will be $1.18 billion (2018), while Twitter’s ad revenue will be $1.16 billion, which is the same. Although Snapchat’s user base is growing more slowly than expected, its ad revenue will continue to grow due to improved ad measurement capabilities and the popularity of ad targeting tools.

Twitter, on the other hand, will see its advertising revenue decline 4.5% in 2018. Despite the launch of its video programming, Twitter's slow usage growth has created revenue challenges.

199IT.com Originally compiled from: eMarketer. Please do not reprint without authorization