Nielsen: Super Bowl overtime draws more than 100 million U.S. viewers
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199IT original compilation According to the latest data from Nielsen, Fox Super Bowl LI attracted 111.3 million viewers to watch the game between the Atlanta Falcons and the New England Patriots. The first-ever overtime game in Super Bowl history attracted 53.6 million households to watch. An estimated 70 percent of U.S. households watched Super Bowl LI. At the same time, social media has become another major platform for paying attention to the Super Bowl. On February 5, there were 1,908 social media interactions related to the event on Facebook and Twitter, with 48.3 million people participating in the discussion. The number of interactions on Twitter increased fourfold compared to normal times. The number of interactions on Facebook about the event reached 175.5 million, and among the users who participated in the event interaction, women accounted for 62%; 42% were under the age of 35. 199IT.com Originally compiled from: Nielsen. Please do not reprint without authorization |
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