How iPhone 6 will change mobile advertising

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All surveys show that people are spending more and more time on their mobile devices, searching, shopping, chatting, sharing, playing games, etc. Most people believe that good hardware in their devices can help them complete tasks perfectly and smoothly.

A key component in the hardware will become the key to unlocking more functions, both from the perspective of consumers and advertisers. It can be called a sensor.

The emergence of sensors

Over the past 12 months, we’ve witnessed a revolution as more sensors are embedded in our handheld devices and empowered apps become more powerful tools in our daily lives.

For example, the two most popular smartphones last year, Galaxy S5 and iPhone 5S, both have fingerprint locks, which make our phones more exclusive to us and allow us to unlock them more easily and quickly. Both phones also have three-axis accelerometers: gyroscope sensor, distance sensor and light sensor. And, with the release of the latest products iPhone 6 and Apple iwatch, new sensors, such as air pressure sensors and heart rate monitors, will soon appear on Apple's product line.

In the coming months, we will surely see more sensors added to our mobile devices, and the processors of the devices will become more sophisticated, making the smartphone the data center of our daily life in the future. Our devices can listen (through microphones), see (through cameras), touch (through touch screens), locate (through GPS and magnetometers) and become more consumer-specific if you want.

Mobile advertising today

Currently, mobile advertising is mainly focused on APP installation, and many are simple banner ads in game apps. But we have begun to see smart businesses integrating multimedia into mobile advertising and adding interactive designs on multi-touch devices. /p>

We have been discussing for several years how to drive consumer interaction and how to take advantage of the features of native devices. Basic methods such as tapping, swiping, and even shaking have become the mainstream interaction methods in multimedia mobile advertising. These methods that cannot be achieved on desktop devices have, to some extent, created an environment for businesses to survive.

However, this is just the beginning.

The future of mobile advertising

The future of mobile phone advertising depends on what kind of sensors businesses can or will put in.

Imagine showing your target customers an ad that used the accelerometer and gyroscope in someone’s phone to draw a heart in the air. Or what if your ad used a compass sensor to creatively and dynamically direct you to the nearest retail store that sells your product?

The possibilities for what businesses can create with device sensors are endless and can be easily achieved by simply asking consumers to move, rotate or tilt their devices. Creating these moments of brand interaction not only fosters memorable experiences, but also creates fun and rewarding experiences for consumers.

As wearable devices continue to emerge, we are entering a new era of mobile advertising. Agencies, marketers and media providers need to work together to exploit the various sensors to capture creativity in a whole new way, a way that is unique to portable, sensor-equipped devices.

This is the most successful development direction of mobile advertising. By establishing a harmonious relationship between consumers and brands, consumers can enjoy the delivery of brand information in the way they most want.

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