appmarketinglabo: Usage of social apps by Japanese high school girls

For domestic game manufacturers, if they want to export their products overseas, it is very necessary to understand local customs and habits. Especially for mobile game teams, they should also be very clear about the social applications in the region. Previously, appmarketinglabo released statistics on the use of social applications by Japanese female high school students, which may provide some help to domestic developers who have female-oriented games.

Half of female high school students use mobile phones and SNS most often in class

The main purpose of using mobile phones in class is to play SNS

According to the data of this survey, half of Japanese female high school students will continue to play with their mobile phones during class, but considering that some schools prohibit bringing mobile phones into school, the actual number may be relatively lower. What do they mainly use their mobile phones for during class? Among them, the use of SNS software accounts for the highest proportion, reaching about 70%, followed by games, which only account for 16% of the total number of people.

75% of female high school students use LINE to make calls

Next, let's focus on the usage of LINE. About 75% of Japanese female high school students only use LINE to make calls, while only 5% use the phone function for communication. It can be said that LINE has become an indispensable tool for Japanese students.

Among the 18% of users who use both LINE and phone functions, they are actually divided according to the contact groups. Generally speaking, they mainly contact their parents and family members through phone calls, and use LINE to contact friends. Because for students, they don’t want their parents to know that this is their LINE.

98% of emails are sent and received via LINE

In addition to using LINE for calls, what is its most important function? The first thing that comes to mind is the function of sending messages. Basically, 98% of messages are received through LINE. Emails only account for about 2%.

55% of female high school students have paid for LINE

The next question is whether to pay for LINE. Among them, the proportion of paying users is higher, about 55%. The settlement method is generally LINE prepaid cards. For Japanese students, prepaid cards can generally be bought at convenience stores. (High school students cannot apply for credit cards)

What is interesting is that among many free users, there are also many who have many paid stickers. This can be divided into two aspects. On the one hand, they are gifts from parents, and students can ask their parents for gifts. On the other hand, they can watch ads to get LINE points, which can be exchanged for paid stickers.

The payment amount is low, and the cumulative payment exceeds 1,000 yen, less than 1/4

The next question is how much money is paid for LINE's sticker service. Here we can see that the general payment amount of Japanese female high school students is relatively low. Among the paying users, 38% of users only spent less than 500 yen, 38% of users spent between 500 and 1,000 yen, and less than 2% spent more than 5,000 yen.

Only 40% of people use computers

In addition to smart devices, the data also investigated the use of PCs. The data showed that only 42% of female high school students use PCs. In other words, 58% of female high school students do not use other devices to access the Internet except smart devices.

Only 42% of female high school students use computers to surf the Internet

So what do most of the high school girls in Japan use their computers for? For them, the biggest use of computers is just to watch YouTube videos. The most fundamental reason is to avoid the speed limit of smartphones. Because the three major operators in Japan stipulate that if the monthly data usage exceeds 7GB, the mobile phone network speed will decrease. So for high school girls, the purpose of computers is just to watch those large videos that consume more data.

For Japanese female high school students, computers are only used to watch videos

In the final analysis, in the eyes of Japanese female high school students, mobile phones can basically meet their daily needs. Therefore, in the future, the survival of PCs in Japan, including web games and terminal games, will be further reduced.