Nielsen: Survey shows Americans use apps for more than an hour every day

Nielsen, a US market research company, recently released a report on the development of mobile Internet in the US, showing that smartphones and mobile applications (APPs) have completely penetrated into the lives of ordinary Americans by 2013. Nielsen's "Digital Consumer Report" pointed out that by 2013, 65% of Americans owned smartphones, far higher than the proportion of 44% in 2011.

Americans are entering a high-tech life surrounded by smart devices, with an average of four consumer electronic devices per person.

Statistics show that smartphones are the most popular mobile Internet devices, surpassing game consoles (46% penetration rate) and cable TV (54%).

Two years ago, only 5% of all Americans owned a tablet, but last year, the penetration rate increased to 29%.

The amount of time Americans spend using mobile apps has increased dramatically

Mobile devices are also taking up most of Americans’ leisure time. In 2013, the average American spent 34 hours per month on smartphone applications and mobile browsers, an increase of nearly 10 hours from 2012, or more than an hour per day.

Last year, the average American spent only 27 hours a month in front of a computer, nearly two hours less than in 2012 and less than an hour a day. It is clear that personal computers have been neglected, with mobile devices receiving more attention than computers.

For social networks, the number of visits from computers has declined, but the number of visits from mobile devices has skyrocketed.

Nielsen's report pointed out that in 2013, the popularity of smartphones among Americans has not yet reached the level where every household cannot do without a television, but this product has already been deeply imprinted in people's minds.

Nielsen data shows that the electronic device that takes up the most leisure time in the United States is still the TV. Last year, the average American watched nearly 134 hours of TV per month, an average of nearly five hours per day.

Nielsen said that the vast majority of American households have high-definition televisions, computers with Internet access, and smartphones. In addition, mobile devices have changed the way Americans consume digital content. People are accustomed to watching TV while checking tablets or mobile phones, and mobile devices have become a "companion" for watching TV.

In addition, visiting social networks has become a "daily necessity" in Americans' digital lives, with approximately 47% of American smartphone users visiting social networks every day.