accenture: Providing more and better services to meet the needs of wireless users

For communications service providers, providing quality basic data services is important to building lasting customer relationships:

Users are clearly demanding speed for wireless Internet access: 97% of wireless users believe speed is important; 78% believe there is still much room for improvement; 63% are willing to pay more for it

Loyalty is king: 31% of users are willing to use device manufacturers to meet all their communication needs

When choosing a mobile internet service provider: 96% of people think network quality is very important, 95% think coverage is key, and 94% think the cost of data charges is important