Opera: iOS platform accounted for 44.53% of mobile advertising revenue in Q1 2013

Opera: iOS platform accounted for 44.53% of mobile advertising revenue in Q1 2013

According to The Next Web, Opera released a report on mobile advertising today. The report data comes from Opera's own advertising network platform Opera Mediaworks. The platform is spread across 12,000 websites and applications, with 50 billion advertising impressions per month.

In the last quarter, the iOS platform accounted for 44.53% of the revenue brought by mobile systems to advertising publishers, up from 41.91% in the fourth quarter of last year. Android ranked second, reaching 31.26%, 0.32% higher than the fourth quarter of last year.

iPad is still the darling of advertisers, accounting for about 6% of ad impressions and 12% of revenue share on Opera's ad platform. From the perspective of mobile phones, Samsung Galaxy S3 also performed well, accounting for 11% of all Android traffic, an increase of 2% from the previous quarter. The launch of BlackBerry 10 also helped BlackBerry's traffic increase from 4.23% to 6.19%.

In addition, music, video and multimedia ads account for a large proportion in terms of quantity and revenue. People's consumption on these three types of mobile ads has increased, accounting for 29% of all advertising demand. Ads on commercial and financial websites are still the most valuable, generating the highest revenue per ad impression.

Opera Mediaworks CEO Mahi de Silva said mobile advertising will account for more than 10% of digital advertising this year, becoming a significant part of every major advertising campaign.

Title image from dargadgetz

<<:  2014 US Social Media Report: American Teens Still Love Facebook

>>:  Tabtimes: Nexus 10 sales volume is only 680,000 units

Recommend

How long is the best time to do B-ultrasound in early pregnancy

Mothers are very concerned about every physical e...

Infographic: SNS Universe Map

Not long ago, a small phenomenon emerged close to...

What should I do if I get pregnant after taking emergency contraceptive pills?

Some female friends have been taking birth contro...

Dizziness after drinking glucose

Grape sugar screening is a test that women do dur...

Yellow discharge after childbirth

The childbirth process is very harmful to the hum...

Can you still eat Hami melon if it's a little rotten? How to store Hami melon

Hami melon has a rich variety of resources. The s...

What to do with menstrual cramps

Menstruation is a special physiological phenomeno...

Diary of an AIDS Girl

Everyone should know that the vast majority of AI...

Irregular menstrual periods

During menstruation, girls will have similar symp...

It turns out that this posture has such a big impact on eyesight!

You may not believe it, but one thing you do ever...

Will women gain weight after cupping?

Some people are prone to rebound after cupping to...

What tests should I do before I get pregnant?

When preparing for pregnancy, we have to enter th...